Whisky Ambassador Certification Course - Coimbatore

Established in 2012, The Whisky Ambassador programme is the original accredited Scotch Whisky training course. Designed both for the Licensed trade and those seeking a comprehensive grasp of Scotch, the course gives you the knowledge, skills and confidence to talk about Scotland’s national drink, furthermore improving customer experience and exponentially increasing sales. Having been established for a number of years in Scotland, the Whisky Ambassador’s emphasis on immersive and interactive learning has seen our courses rapidly expand to spread intimate knowledge of Scotch whisky across 19 countries and four continents.

The Whisky Advisor is the exclusive training partner for The Whisky Ambassador in India.

The programme is accredited by BIIAB, the UK’s leading provider of qualifications for the licensed trade.

The 1 Day course covers the following topics

• The economic impact of Scotch whisky
• How, when and where it all started
• Where and how it’s made
• Nosing and tasting
• Sales and customer service
• Drink less. Drink better
• Other world whiskies
• Practical and written exams